Luxe Factor Intelligence Corporation Launches First Intelligence Infrastructure For Luxury AI

VANCOUVER, B.C. – August 19, 2025 –   Luxe Factor Intelligence Corporation today announced the launch of The AI Luxe Factor™, the world's first luxury-built evaluation and certification system for AI tools, establishing the standards they must meet to operate in luxury, safeguarding $1.5 trillion in brand equity.

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The industry has lacked a trusted framework to ensure AI enhances rather than diminishes brand value. Luxury brands have invested millions into AI, with 73% reporting damaged brand perception from misaligned implementations. Accelerated AI investments from groups such as LVMH and Kering, combined with regulatory demands like the EU AI Act, are driving demand for standards and guidance.

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The platform evaluates performance in areas such as brand voice precision, tonal control, UHNW segmentation, content adaptability, and personalization. Luxe Factor launches with 132 completed evaluations, creating the world's most comprehensive directory for luxury brands.

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"Standards were needed, so we built the infrastructure to create a risk-controlled path to AI adoption," said Jason Veen, Founder and CEO. "We're the decision layer that hasn't existed until today. Luxury brands now have a trusted resource they can rely on."

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To establish global authority, a comprehensive three-sided ecosystem has been built to support industry adoption through an alliance, certification, and marketplace.

• AI Luxe Factor™ Alliance – An exclusive coalition shaping standards.

• AI Luxe Factor™ Certification – Guiding AI development to meet luxury standards.

• AI Luxe Factor™ Marketplace – The Michelin Guide for AI tools, connecting tools with brands

• AI Luxe Factor™ SaaS (2026) – Coming Soon

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"Our dual-scoring system addresses the distinct goals of established and emerging brands," said Sam Omidi, Co-Founder and President. "This gives each market position a directory of AI assessments that are highly accurate and aligned with their goals in detail, and will help shape how AI is built for luxury, for the better."

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About Luxe Factor Intelligence Corporation

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Headquartered in Vancouver, BC, Luxe Factor Intelligence Corporation specializes in AI Evaluation & Risk Assessment for luxury brands. The AI Luxe Factor™ methodology is trademarked, copyright-protected, and safeguarded as a trade secret, defining and owning a new category, ensuring defensibility as it scales into a SaaS platform. The company is positioned as the permanent standard for AI adoption in luxury.