Where Luxury
Meets Intelligence
The Founders Behind Luxe Factor Intelligence Corporation
The AI Luxe Factor™ was founded by Jason Veen and Sam Omidi, the duo behind Brave Media Inc, a boutique luxury eCommerce agency trusted by emerging and established brands worldwide. As AI strategists and luxury marketers, we're bringing structure, certification, and clarity to the future of AI in luxury.
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Why We Built the
Luxe Factor
Unicorns Are Cute. But Can They Speak Luxury?
When AI tools started flooding the market, we knew we had to keep our agency current, just as we always did, but AI was evolving fast. Our first instinct was to launch a podcast reviewing the latest tools but we noticed something alarming: every podcast was obsessed with output quality and technical novelty. Tools were praised for generating photo-realistic colorful unicorns or writing long-form blogs in seconds. It was all very impressive but no one was asking the question that truly mattered to us and our clients.
“Can this tool actually perform for a luxury brand?”
Who cares if an AI tool could write a poem or create a pretty picture. Not us! What mattered was if AI could maintain brand tone, create images with specific brand colors, or understand nuance? That was the gap, and it was massive.
So we created AI standards; an industry first. We began testing AI Tools and started to build the evaluation framework.
Discover MethodologySo we created AI standards; an industry first. We began testing AI Tools and started to build the evaluation framework.
One Market, Two Realities
We know that luxury brands have different needs. Established brands place more importance on protecting legacy, voice, and artistic integrity. Emerging luxury brands need tools that help them build aspirational content and scale without compromising their image.
That's when the AI Luxe Factor™ dual scoring system was born. Two distinct frameworks tailored to the unique goals of each side of the luxury spectrum. Our mission became clear:
That's when the AI Luxe Factor™ dual scoring system was born. Two distinct frameworks tailored to the unique goals of each side of the luxury spectrum. Our mission became clear:
"Set The Standards. Evaluate AI Performance. Certify The Best Tools. Protect Luxury Brand Equity."
The Intelligence Engine
Today, The AI Luxe Factor is positioned as the authority in AI Evaluation for luxury, which includes a certification system, a marketplace and alliance of industry leaders shaping the future of AI. We assess AI tools against luxury standards and score them based on how they perform. We also offer AI Evaluation as a path for tool developers to improve and meet luxury criteria. Any tool that is able to reach a score of 900+ gets certified and earns a spot in our marketplace. We are the connection between tech and luxury ensuring AI enhances, rather than diminishes exclusivity
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Our
Origin Story
Luxury Roots. Analytical Expertise. Shared Vision.
After graduating with a degree in journalism, Jason landed a coveted role as a TV show host about luxury shopping in the Caribbean aboard world-class cruise ships. That role led to a decade-long global career developing strategic campaigns for over 100 luxury brands in the duty-free markets. Sam built a career in data-driven marketing, helping brands scale with precision and impact, using his in-depth analytics expertise while maintaining one of the earliest influential presences on MySpace with 1M+ followers.
When they met, Jason taught Sam the nuance and emotional architecture of luxury marketing. Sam introduced Jason to advanced analytics, segmentation, digital marketing and scalable growth systems.
Together, they became a powerhouse digital marketing team and spent 10 years building luxury ecommerce growth strategies for global brands. Our evolution to form The AI Luxe Factor™ felt like a natural next step and perfect fit for our combined experience.
Discover MethodologyWhen they met, Jason taught Sam the nuance and emotional architecture of luxury marketing. Sam introduced Jason to advanced analytics, segmentation, digital marketing and scalable growth systems.
Together, they became a powerhouse digital marketing team and spent 10 years building luxury ecommerce growth strategies for global brands. Our evolution to form The AI Luxe Factor™ felt like a natural next step and perfect fit for our combined experience.
Our Founders
Luxury and AI Expertise Combined
Our leadership team blends deep luxury brand experience with technical fluency, creating a distinct advantage in evaluating and building AI tools for this high-expectation market.
Jason Veen
Founder & CEO, Luxe Factor Intelligence Corporation
15+ years guiding global luxury houses through digital transformation while preserving brand heritage and exclusivity. Co-founder of Brave Media Inc. and advisor to both established and emerging luxury disruptors. Expert in brand voice, content architecture, and go-to-market strategies that resonate with high-net-worth audiences.
Sam Omidi
President & CMO, Luxe Factor Intelligence Corporation
A growth marketing visionary with 15+ years of experience in data analytics, AI integration, and consumer behavior mapping. Co-founder of Brave Media Inc. and architect behind audience segmentation models now adopted by leading luxury retailers. His work focuses on performance-driven personalization that scales without losing prestige.
A Life Built Around
the Brand
Luxury is our industry and our lifestyle. We work hard so we can live the life we've dreamed of. We love first class travel, five-star hotels, premium experiences, and the finest things life offers. We live in downtown Vancouver with our two Italian Greyhounds, Calvin and Theodore. They have trained us well, are part of every creative brainstorm and often make sudden appearances on Zoom calls. They're also the unofficial mascots of our pursuit for style, strategy, and smart innovation.
Discover Methodology
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