Hypotenuse AI delivers a functional base for product descriptions but falls short of the nuanced, heritage-rich storytelling established luxury brands demand. Its output often feels generic, formulaic, and overly digitalized, lacking the cultural depth, emotional resonance, and artisanal warmth that connect with high-net-worth individuals. While it claims expertise in high-end copy, it struggles to authentically capture the distinctive voice cultivated by heritage houses over decades and fails to maintain consistency across diverse luxury content formats, from editorials to VIP communications. Moderate to heavy human refinement is required to elevate its structured but templated copy to true luxury editorial standards.