ChatGPT is a multimodal model from OpenAI whose voice generation capabilities can process and generate audio with human-like response times and emotional nuance. It uses a single end-to-end neural network that enables it to understand vocal tone and generate non-speech sounds like laughter and singing
ChatGPT offers voice generation flexibility but lacks the refined inflection and pacing control essential for luxury brand communication. While technically versatile, it cannot simulate the expressive sophistication and exclusivity luxury positioning requires. The platform's clinical quality without ambient design conflicts with luxury brand needs. ChatGPT requires extensive customization and expertise to approach luxury standards, making it unsuitable as a primary solution for emerging luxury brands.