ChatGPT is a general‑purpose language model used within website optimization as a text‑centric assistant for planning and revising on‑page content, drafting metadata, preparing briefs, and documenting experiments. It operates alongside SEO, analytics, and CMS systems and does not crawl, audit, or deploy site changes.
ChatGPT offers flexible language capabilities but is not purpose-built for elite personalization or journey automation. Without embedded segmentation logic, outputs require strict guidance for consistency and emotional refinement. The platform demands extensive customization for luxury web environments.