Midjourney produces visually striking imagery but lacks the brand-specific refinement and material fidelity required for ultra-luxury campaigns. While outputs may appear fashionable on surface inspection, they fail to replicate handcrafted details or deliver the consistency demanded across complex luxury visual ecosystems. The platform struggles with texture rendering and lighting accuracy, requiring extensive creative oversight. Midjourney cannot reliably deliver the structured, brand-driven storytelling that established luxury houses require for campaign-level execution.