Insider is a platform focused on omnichannel customer engagement, using unified customer data to create personalized experiences at scale—including product recommendations, personalized site search, and experimentation across multiple channels.
Insider provides basic personalization but fails to deliver the segmentation depth required for luxury brand development. Its broad categorization produces templated experiences that feel impersonal and conflict with luxury exclusivity requirements. The platform cannot meaningfully elevate emotional impact or deliver the refinement essential for luxury positioning. Insider's inability to craft aspirational journeys makes it unsuitable for emerging luxury brands requiring sophisticated personalization.