Insider is a platform focused on omnichannel customer engagement, using unified customer data to create personalized experiences at scale—including product recommendations, personalized site search, and experimentation across multiple channels.
Insider delivers basic segmentation but lacks the granularity required for ultra-luxury personalization. While supporting predictive modeling, categorization remains too broad to capture distinctions between affluent tiers. Personalization feels automated rather than intimate, struggling with gated interactions and tone consistency. The platform cannot deliver the exclusivity and precision necessary for UHNW client engagement.