Wordtune offers a valuable rewrite engine for emerging luxury brands seeking to clarify tone and polish without overhauling workflow. It strengthens sentence-level expression and professionalism, though its outputs tend to follow generic high-end patterns without true brand distinction. Storytelling is surface-level—well structured but rarely evocative. It performs well across browser-based tools, offering strong adaptability for emails and documents. Scalability is a benefit for solo or lean teams needing rapid content refinement, though deeper editorial strategies still require human oversight. Personalization is minimal, and while tone adjustments are helpful, they’re not yet luxury-specific or audience-calibrated.