AI Integration, Without the Risk to Brand Equity

THE LUXURY IQ TEST FOR AI TOOLS

The first AI evaluation and certification system designed exclusively for luxury brands.
We created the standards to assess AI at the level luxury demands.

Explore AI Tool Evaluations

The Independent Authority on Luxury AI

Defining AI
Standards for
Luxury

Engineering the Benchmark: Turning AI Evaluation Into a Precision Science for Luxury

Our proprietary framework applies cognitive assessment principles to AI technologies, evaluating their capacity to process luxury-specific contexts, nuances, and brand requirements. We quantify an AI's ability to operate at the level of refinement necessary for premium brand representation.

Discover Methodology

Luxury-Specific Benchmarks
We evaluate AI tools against luxury standards like tonal precision and brand fidelity.
Dual Evaluation System
Distinct frameworks tailored to the unique goals of established and emerging luxury brands.
In-Depth Luxury Expertise
Built by strategists and experts who've worked inside luxury brands for years.
The Gold Standard in AI Evaluation
The trusted authority for luxury AI evaluation and certification.

Objective and Luxury-Focused

AI Luxe Factor™ Scores

AI tools evaluated through the AI Luxe Factor™ receive a final score out of 1000 that determines their luxury suitability

Cobalt Blue

This is the benchmark of luxury AI performance. Tools in this tier deliver exceptional intelligence across all tested parameters, consistently producing refined, brand-safe outputs with minimal intervention. They understand nuance, maintain tone, and elevate experiences, making them ready for direct deployment in high-stakes luxury environments. Cobalt Blue tools earn Luxe Factor™ Certification and represent best-in-class alignment for both heritage and emerging brands.

900-1000

black platinum

These tools deliver strong luxury alignment and reliable performance across most parameters. They are highly capable but may have limited adaptability or lack the advanced customization needed for highly individualized experiences. Still, they offer confident deployment opportunities with light brand-side refinement. A strategic choice for brands seeking sophistication with scalability.

800-899

yellow gold

Tools in this range show foundational promise but require human refinement to meet luxury standards. Their outputs may demonstrate stylistic awareness or brand relevance, but lack the precision or contextual intelligence necessary for end-to-end automation. These tools can accelerate workflows, but are not plug-and-play for luxury. Best used in hybrid applications with oversight.

700-799

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Latest AI Tool Assessments

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ChatGPT (OpenAI)

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Luxe Factor™ Score

ESTABLISHED LUXURY

ESTABLISHED
LUXURY

THE LUXURY IQ TEST FOR AI TOOLS

Defining AI Standards for Luxury

AI Luxe Factor™ Scores

Latest AI Tool Assessments

ChatGPT (OpenAI)

ChatGPT (OpenAI)

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Defining AI
Standards for
Luxury

WE’RE SHAPING HOW AI GETS BUILT FOR LUXURY